In July 2021, The Chronicle of Higher Education released a report, The Future of Gen Z. I recently looked back at this report and thought about where we, as an industry, are two and a half years after this report was published. While it can sometimes feel as though data from two years ago must be outdated, the reality is that the biggest concerns for Gen Z students entering higher education post-Covid are still prominent for students entering colleges and universities in 2023.
As we tackle the college completion crisis, we not only need to be familiar with the barriers to student persistence but also prepared to implement the technological solutions Gen Z expects for success on campus. These students are true digital natives and have an expectation that technological solutions are part of their daily lives.
When re-reading The Chronicle’s report, there were two clear takeaways that remain prominent for the persistence of Gen Z students:
So the question becomes: how can you use technology to support mental health and wellness for Gen Z college students?
Mental health has been, and continues to be, significantly impacted by the pandemic and one of the greatest challenges for Gen Z students. Mental health and wellbeing have become both incredibly important for the socially conscious Gen Z student looking at a college or university, as well as one of the biggest barriers to persistence faced by currently enrolled students. In a recent mental health survey of Gen Z students:
In our own research this winter, almost 40% of students cited mental health as the primary reason they were struggling academically or socially.
72% of Gen Z students believe that colleges and universities need to be doing more for mental health and well-being, and studies continue to showcase the value in prioritizing mental health on college campuses. Mental health was a top concern for Gen Z students heading into the fall of 2021, and it has become increasingly more important as we prepare for the fall 2023 class.
Gen Z students expect a high-tech experience when they arrive on your campus. Period.
Students highlight the role technology plays in their academic success and well-being and if you haven’t changed your strategies to include technology, this generation will require you to do so. Gen Z students are the first generation to only know a world with the internet. Their constant access to technology creates a world that functions faster, with instant communication and the ability to build relationships through the technology they use.
Whether you're ready or not, technology is a part of your relationship with Gen Z. The quicker you adopt such strategies, the more likely you are to see these students establish connections and succeed on your campus.